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Mechanical watches with in-house PRIM movements form the top model line of our company. The production and construction of mechanical movements is the most demanding part of the watchmaking craft. Globally, there are only a few producers who are able to produce a complete mechanical watch "under one roof". Within the Czech Republic, ELTON hodinářská is the only company that has the technology to handle such complex production. Watches with a manufactory movement are usually marked with the PRIM Manufacture 1949 logo and the pictogram of the Nové Město arches. These attributes emphasise the origin and exclusivity of the watch. The use of in-house mechanical movements is confined to iconic PRIM models and our exceptional limited editions.

 


The PRIM Automatic is intended for customers who want to wear a Czech PRIM mechanical watch, but do not insist on an in-house movement. This model represents the middle class of wristwatches and is equipped with a high-quality Swiss movement. All the other components, including the case, crown and dial are made in our factory in Nové Město nad Metují.

Models in this series bear the PRIM Automatic name, which is historically linked to the ELTON company. The PRIM logo, as created in 1969 by the designer Josef Žid, is complemented by the word AUTOMATIC, which appears in the same form it has been used for watches with a modified automatic movement since 1978. 


Quartz watches, i.e. battery powered watches, are the most accessible model line in our product range. The watches are equipped with a high-quality Swiss quartz movement. All the other components, including the case, crown and dial are made in our factory in Nové Město nad Metují. Watches in this series are the most suitable for creating a corporate watch.

The battery powered watches bear the simple PRIM designation, which corresponds to the modern design and minimalist concept of most models in this basic model line.