To make absolutely sure that the PRIM watch you have purchased or want to purchase was actually produced by a company, which has been the sole bearer of the Czechoslovak watchmaking tradition for more than 70 years, always check on the issued watch certificate whether ELTON hodinářská, a.s. is identified as the manufacturer.
The logos found on our watches can also be a tell-tale sign. It was decided in 1958 to use the so-called "loaf logo" to brand wristwatches, wall clocks and alarm clocks from PRIM in Nové Město nad Metují. However, over time, the logo became old-fashioned and was considered too complicated and unsuitable for wristwatches. In 1969, after ELTON became an independent company, it was therefore decided to create a new logo. The task was assigned to an employee of the Nové Město plant, designer Josef Žid. He created a simpler, clearer logo PRIM that met the requirements of the time. The "loaf" logo therefore disappeared and has not been used for the production of wristwatches in the factory in Nové Město nad Metují since the 1970s.