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A good quality wristwatch is a traditional and popular gift with which to thank business partners for their cooperation or to reward someone for excellent work. However, with our input, it can come to mean a lot more for your company. ELTON hodinářská produces the only Czech PRIM watch directly on site in its factory in Nové Město nad Metují. That is why we can offer you something completely different from regular promotional watches. With a customised PRIM watch, you will bring pleasure to every recipient, making the watch become a natural link between your employees, your company or its important business partners.




We offer an extraordinarily wide range of customisation options, thanks to which your watch, and therefore your company, will be remembered by everyone. Sensitively incorporated characteristic elements of your corporate identity will make it an exceptional piece. Our graphic designers will use your ideas to prepare a tailor-made design for you. An interesting option is to adapt the dial to match your corporate colours or to customise the date ring. The dial can be decorated with your logo, as can the crown, which is impressive too, and it can be hand-engraved or coloured using HyCeram® technology. Placing the company logo at the end of the seconds hands also looks very authentic.




A simple dedication, company motto or thank you can be placed on the caseback of the watch. A closed caseback allows you to use more complex graphics, such as your logo, a pictogram or the signature of the company founder or owner. Printing on transparent casebacks is also interesting and gives a view of the movement. The most suitable basis for company editions are the more affordable quartz models from the PRIM Automatic series, which are equipped with a Swiss mechanical movement. Watches with the PRIM Manufacture 1949 in-house mechanical movement are designed for truly special occasions.




It is not only possible to personalise or customise the watch, but also the strap and the packaging. Whether you choose simple functional packaging in the form of a tin box with your logo, or a more luxurious wooden box, we will always adapt it so that it impressively complements your unique company edition.




Our graphic designers, designers and watchmakers will help you create a truly unique watch. We will find the best solution for your assignment in terms of individual requirements and taste. Our customers include traditional Czech companies of various sizes and orientations. We can provide a non-binding price offer, after which you can choose from graphic designs prepared by us for you.


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