PRIM Linea 36 A

The PRIM Linea Automatic dress watch stands out because of the clean and elegant design of the case and dial. This means it can be worn universally for every occasion. As a result, Linea is the most popular starting model for personalising, modifying and customising. 

You can choose this minimalist classic, from other models in the Linea series, or become designers of your own unique watch. The material and diameter of the case, the colours of the dial, the design of the hands, the shape and highlighting of the indices can all be adapted to your taste. This watch is an extremely suitable basis for creating a private or corporate edition.

Watches that are part of the PRIM Automatic series are equipped with a high-quality Swiss movement with automatic winding. All the other components, such as the case, crown, hands and dial are made in our factory in Nové Město nad Metují. Models in this series are labelled PRIM AUTOMATIC. This designation is based on the history of the ELTON company - the classic PRIM logo, as created by the designer Josef Žid in 1969, is supplemented with the inscription “Automatic” in the form used since 1978 for watches with a modified automatic movement. It is interesting that the simple, so-called "standing" PRIM logo was created by the designer Josef Žid because ELTON started producing women's watches at that time. The original, so-called “loaf” logo was unsatisfactory due to its complexity, since it was difficult to read on the smaller dials of women's watches.