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PRIM Automatic / mechanical swiss movement

PRIM Linea 36 A

Product code 73-029-300-00-1

  • Price incl. VAT1 821 €


Dear Customer,

thank you for showing an interest in the PRIM Linea 36 A watch.

For all future contact with us, you will be assigned a personal sales specialist, whom you can contact at any time and who will assist you in choosing a suitable watch for yourself, a loved one, or an acquaintance.

Please indicate below the purpose of your interest:

The PRIM Linea Automatic dress watch stands out because of the clean and elegant design of the case and dial. This means it can be worn universally for every occasion. As a result, Linea is the most popular starting model for personalising, modifying and customising. 

You can choose this minimalist classic, from other models in the Linea series, or become designers of your own unique watch. The material and diameter of the case, the colours of the dial, the design of the hands, the shape and highlighting of the indices can all be adapted to your taste. This watch is an extremely suitable basis for creating a private or corporate edition.

Watches that are part of the PRIM Automatic series are equipped with a high-quality Swiss movement with automatic winding. All the other components, such as the case, crown, hands and dial are made in our factory in Nové Město nad Metují. Models in this series are labelled PRIM AUTOMATIC. This designation is based on the history of the ELTON company - the classic PRIM logo, as created by the designer Josef Žid in 1969, is supplemented with the inscription “Automatic” in the form used since 1978 for watches with a modified automatic movement. It is interesting that the simple, so-called "standing" PRIM logo was created by the designer Josef Žid because ELTON started producing women's watches at that time. The original, so-called “loaf” logo was unsatisfactory due to its complexity, since it was difficult to read on the smaller dials of women's watches. 

Technical parameters

Model series Linea
Dial printed, white
Movement PRIM calibre 73 - automatic
Bracelet Silver metal mesh, 18 mm
Edition open
Case diameter 36  mm
Case lenght with lughs 43.5  mm
Case height incl. glass and lid 10.8  mm
Surface treatment polished-cut
Crystal sapphire convex
Caseback transparent and screw-down case back
Crown stainless steel
Water resistance 5  ATM
Case stainless steel 316L


Watches with a universal case design in many variants, from which every customer can choose. Models from this series are the most suitable basis for individualization and creativity of the customer.

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