ELTON brand gradually began to use this mark for all horologic products coming from the plant in Nové Město nad Metují. Mechanical watches, as well as wall and table clocks, and, last but not least, battery (quartz) wristwatches. In the meantime, the two companies ELTON and Chronotechna were incorporated into the newly formed group TESLA. In 1983, the CEO of TESLA Electrical components Group in Rožnov pod Radhoštěm decided that even this new mark PRIM would be registered as a trademark. It was decided that Chronotechna Šternberk, in quality of the previous owner, would be its owner again. And ELTON would be just its user. He decided, and it was done. Without anyone dealing with the legal aspects of this decision. This however laid the foundations for future lawsuits.
In the 90´s of the last century, both state enterprises were privatized and all trademarks PRIM were subsequently registered in favour of Chronotechna. In 2001, its legal successor EUTECH company, sold the trademark, whose author is Mr Žid, to MPM-Quality, public trade company.
Subsequently, a series of trilateral presentments and proposals were launched and directed to the Industrial Property Office.
Considering the fact, we expected a very lengthy procedure and in particular we wanted to mark clearly our products. In 2003 we decided to register a trademark Manufacture PRIM 1949. The registration was carried out at the Office for Harmonisation in the EU Internal Market, based in Alicante in Spain. Since 2005, we've had a community trademark duly registered for all across the EU territory, in the following graphic form: