New Models

PRIM ORLÍK 2020 L.E.

The special edition PRIM ORLÍK 2020 commemorates a hundred years of the Czechoslovak flag. In its current form, it has been in use since the spring of 1920.

PRIM LINEA ESENCE 36 Q

PRIM LINEA ESENCE expands the popular model line LINEA which features a minimalist design of both the case and the dial.

We have created the model PRIM LINEA ESENCE 36 Q as a response to the wishes of our customers who liked the LINEA ESENCE range; however, the original case diameter of 40 mm was too striking. The subtle shapes of this edition add to the elegance of this women’s wristwatch. Minimalist design and a wide range of colour options make the watch very versatile. Combined with a leather strap, it is great for daily use; the Milan metal strap makes the watch formal.

PRIM MASARYK L.E.

On 7 March 2020, 170 years since the birth of the first Czechoslovak president Tomáš Garrigue Masaryk have passed. To commemorate this occasion, the traditional Czech watchmaking company PRIM has created an exceptional limited-edition watch PRIM MASARYK.

PRIM REVOLUCE L.E. - SOLD OUT

The company ELTON hodinářská from Nové Město nad Metují, the only Czech manufacturer of PRIM watches, proudly presents the limited edition PRIM REVOLUCE. The creators of this extremely limited 30-piece edition drew inspiration from two significant revolutions, that shaped the Czech 20th century history in a positive way.

This last limited edition of 2019 bids us commemorate the 30 years passed since the so-called Velvet Revolution in November 1989. The edition title also refers to the revolutionary events that led to the founding of independent Czechoslovakia in 1918.

PRIM MUCHA MYSTERY

ELTON hodinářská, the only Czech manufacturer of PRIM watches, together with the company BigMedia, have created an exceptional wristwatch inspired by the works of the world-famous secession painter and illustrator, Alphonse Mucha. BigMedia is behind the historically most successful art exhibition in the Czech Republic – the exhibition of the most extensive collection of Mucha’s works, now owned by the Richard Fuxa Foundation.

PRIM Spartak 70 L.E. - SOLD OUT

In 2019, our company celebrates 70 years from opening the manufacturing plant in Nové Město nad Metují. This significant anniversary inspired us to create a new limited edition honouring the very first Czechoslovak wristwatch SPARTAK. The minimalist design hasn’t lost any of its magic over the seven decades, and technical improvements and used materials fulfil the needs of the contemporary wearer.

PRIM Orlík II DLC

PRIM REPUBLIKA

PRIM AVIATIK L.E.

PRIM PAVOUK

NEW FACELIFT OF PRIM PAVOUK WATCH

The PAVOUK watch model belongs, no doubt, among the most interesting models that were being produced by the factory in Nové Město nad Metují during its 70 years long history. Now it is time to give the classic model “a new facelift” – the dial is redesigned and new colour variations are introduced.

PRIM ELTON Chrono

PRIM REPUBLIKA L.E. GOLD

PRIM REPUBLIKA L.E. - SOLD OUT

PRIM ORLÍK 2018 - PRODUCT DISCONTINUED

PRODUCT DISCONTINUED AT THE END OF 2018.

PRIM LINEA ESENCE 40 Q

The company ELTON Hodinářská, the only Czech manufacturer of the PRIM watches, presents their newest model for women. The model PRIM LINEA ESENCE is a love at first sight thanks to its timeless design and modern shades of soft colours.

PRIM Orlík 38 cal.105

This model was inspired by the legendary ORLÍK watch, which belongs to the Czech icons of watchmaking.
The watch is equipped with a mechanical in-house caliber 105 movement, manufactured in the ELTON factory in Nove Mesto nad Metuji, Czech Republic.

PRIM Orlík 38 cal. 95

This model was inspired by the legendary ORLÍK watch, which belong among the Czech icons of watchmaking.

New Models

New Models

PRIM ORLÍK 2020 L.E.

PRIM LINEA ESENCE 36 Q

PRIM MASARYK L.E.

PRIM REVOLUCE L.E. - SOLD OUT

PRIM MUCHA MYSTERY

PRIM Spartak 70 L.E. - SOLD OUT

PRIM Orlík II DLC

PRIM REPUBLIKA

PRIM AVIATIK L.E.

PRIM PAVOUK

PRIM ELTON Chrono

PRIM REPUBLIKA L.E. GOLD

PRIM REPUBLIKA L.E. - SOLD OUT

PRIM ORLÍK 2018 - PRODUCT DISCONTINUED

PRIM LINEA ESENCE 40 Q

PRIM Orlík 38 cal.105

PRIM Orlík 38 cal. 95

Contact Us

ELTON hodinářská, a.s.