The Czech Republic has only a few people who do not know the brand PRIM.
They are either too young to experience the exclusive position of brand PRIM in Czech market, or they have got Ruhla or Slava watches for their good school reports. Yes, the majority of Bohemians, Moravians, and Slovaks have got their first wristwatches PRIM.
In this connection we could call them “family silver”.
The meaning of the wristwatches branded PRIM has not been insignificant neither in the world’s map of a watch industry. That also proves increased interest in those watches from outland. Those watches have been manufactured in Nové Město nad Metují since 1949.