PRIM CAERUS 43

The non-traditional PRIM Caerus was inspired by the perfection of the circle as a basic shape, with its rotational movement measuring time. The smooth shape of the case is not disturbed by anything other than the crown located at the 12 o’clock position. The position of the crown is not without purpose. Not only does it not pinch the wrist, as the usual 3 o’clock position does, but it also determines the most important positions in the orientation of the dial, i.e. noon and midnight. The anchoring of the strap is hidden under the watch case and does not disturb the clean line of the circle in any way. This also makes operating the crown easy, despite its unusual size. The dial and case can be made of various materials according to the individual choice of the customer.

The minimum number of parts makes the watch unique in its simplicity. The model is free of everything superfluous, including inscriptions. The PRIM Caerus watch provides only essential information about the time and features an unfinished circle, which resembles a C. All the necessary inscriptions are on the side or caseback.

The name Caerus refers to the god of opportunity, luck and favourable moments. The watch is therefore not just to measure time (Chronos), but to indicate the most convenient moment. How many seconds in life are we allowed to perceive complete beauty - to know that now is the right moment?