CZ  |  EN



The basis for today's business success of PRIM is a revival of interest in mechanical watches and our focus on direct communication with the customer. This totally unique business approach has enabled us to respond promptly to specific and very individual wishes of our customers.

We are a factory able to make the dreams of our customers true.

Still growing demands of customers are just another significant stimulation for our development. This concerns not only the quality parameters, in which PRIM has always excelled, but also pretensions to an individual character of a wristwatch, whether it is the design itself or the supporting service. The focus of our attention is fixed just on these values.

Watchmaking in our factory evolved in two main lines. The first represents mechanical watches, the design of which reassumes our 60 years long tradition.

The newly designed series of formal watches SPARTAK, DIPLOMAT, SPIDER, LINEA and ELEGANT with their elegance evoke the well-balanced design of the fifties and sixties. The other series includes watches of completely modern design, created by leading Czech artists in close collaboration with our development department.

Sixty years of experience and creative work are the guarantee that we keep our words.

Today's mechanical watches PRIM are fitted with their own newly developed movements PRIM calibre 94 (with manual winding) or, more often, PRIM calibre 98 (with automatic winding). To a limited extent, and only at the express wish of customers, the watch can be fitted with movements of other manufacturers from Switzerland, Germany or Japan.

Top technology and design

Since the beginning of this millennium, we have been strongly focused on development of new design solutions and original technological processes and applications of advanced information technologies. Starting in 2008, we've accomplished extensive investments that allows us to produce even one single original mechanical watch. We are one of a few factories in the world, which, with a few exceptions, can severally carry out own design and technological documentation and manufacture all mechanical watches components, including their casing.

We're able to make watch cases and their parts of stainless steel, 18Kt gold or platinum with alloy 950/1000. Nothing prevents us from setting it with various precious stones or other decorative elements of rare materials, it just depends on your wishes. Currently, we are the only watchmaking factory capable to produce a watch case of Damascus steel.

We connect people full of creative inspiration and imagination, with watchmakers craftsmanship and advanced engineering technology.
Since the beginning of our modern history we cooperate with leading Czech designers. One of the first was Divan design studio, followed by Creative Services, Ltd. Here are some of our current collaborating designers: Mrs. Lenka Sukupová (watch series CoupéR), Mr. Jan Jaroš (Maskara watch), Olgoj Chorchoj studio (watches Cylinder and Sphere).

Contact Us

ELTON hodinářská, a.s.

Náchodská 2105

549 01 Nové Město nad Metují

© 2005-2018, ELTON hodinářská, a.s. - České hodinky PRIM

This website uses to provide services and traffic analysis cookies. Confirming using consent. Ok More information