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The company ELTON hodinářská from Nové Město nad Metují, the traditional Czech manufacturer of PRIM brand, this year has become a partner of the legendary regatta race Primators ČEZ Group. On the occasion of the 103rd edition, a limited sports wristwatch collection was prepared.

PRIM and PRIMATORS - as if these two words were destined for cooperation! In addition, both partners are connected through a number of common values. Among of them, certainly, their long traditions - the first Primators race was held 106 years ago and the watchmaking company in Nové Město nad Metují is fairly 66 years old - more, their patience, huge effort and desire to succeed. That's why we teamed up with the famous regatta already seven years ago, when the first special watch edition PRIM Primators was born.

This year, the wristwatch PRIM Primators 43Q is made in colours of the organizing club, which is VK Blesk. The dial of this unisex sports watch was designed by Rostislav Vaňek, a leading Czech typographer and graphic designer. He is the author of many award-winning logos, posters, stamps and book designs. He also created an information system of Prague public transport or visualized the style of Czechoslovak Airlines. For the dial of PRIM Primators 43Q he designed a calm river, which then dynamically curls by racing boats.

The watches PRIM Primators 43Q make part of rewards for the winners in the main categories but models from this special series can also be purchased by all sports (not only rowing) fans. It will be possible to buy it for the price of 5 900,- CZK, in and in specialized stores in Prague and Ostrava.

Neither this year we break another important tradition. The company ELTON hodinářská again donates watches to charity auction sales whose profits, through the Foundation Leontinka, support visually impaired sportsmen. This year, watches from limited edition PRIM Orlik Primators 100 L. E. created for the 100th anniversary of Primators races, are auctioned off. The donator of the highest sum will get a unique piece with serial number 33, worth 69 900,- CZK. The link to the auction, which will take place at the auction partner portal from the 1st - 7th of June 2016, can be found in and

Contact Us

ELTON hodinářská, a.s.

Náchodská 2105

549 01 Nové Město nad Metují

© 2005-2018, ELTON hodinářská, a.s. - České hodinky PRIM

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