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PRIM LINEA ESENCE expands the popular model line LINEA which features a minimalist design of both the case and the dial.
PRIM LINEA ESENCE expands the popular model line LINEA which features a minimalist design of both the case and the dial.
PRIM LINEA ESENCE expands the popular model line LINEA which features a minimalist design of both the case and the dial.
PRIM LINEA ESENCE expands the popular model line LINEA which features a minimalist design of both the case and the dial.
PRIM LINEA ESENCE expands the popular model line LINEA which features a minimalist design of both the case and the dial.
The retrospectively themed design is inspired by a wristwatch which thanks to its characteristic look has been nicknamed PAVOUK since its creation in the 1960s. The case is characterised by legs angled in two directions, these are reminiscent of the spread legs of a spider.

The retrospectively themed design is inspired by a wristwatch which thanks to its characteristic look has been nicknamed PAVOUK since its creation in the 1960s. The case is characterised by legs angled in two directions, these are reminiscent of the spread legs of a spider.

The retrospectively themed design is inspired by a wristwatch which thanks to its characteristic look has been nicknamed PAVOUK since its creation in the 1960s. The case is characterised by legs angled in two directions, these are reminiscent of the spread legs of a spider.


The retrospectively themed design is inspired by a wristwatch which thanks to its characteristic look has been nicknamed PAVOUK since its creation in the 1960s. The case is characterised by legs angled in two directions, these are reminiscent of the spread legs of a spider.


New Facelift of PRIM PAVOUK Watch
New Facelift of PRIM PAVOUK Watch
New Facelift of PRIM PAVOUK Watch
New Facelift of PRIM PAVOUK Watch
PRIM REPUBLIKA borrows the elegant and elaborate contours designed for the limited edition REPUBLIKA by the studio OLGOJ CHORCHOJ.  
PRIM REPUBLIKA borrows the elegant and elaborate contours designed for the limited edition REPUBLIKA by the studio OLGOJ CHORCHOJ.  

Czech watchmakers have joined forces with Slovak jewellery designers for the first time since the dissolution of Czechoslovakia and created a unique work in the form of the luxury PRIM SKELETON wristwatch. The movement, which can be set with diamonds, is skeletonised and decorated by hand.

Every wristwatch is the result of at least 600 hours of focused work. We will be producing only two series each with 10 wristwatches.

Czech watchmakers have joined forces with Slovak jewellery designers for the first time since the dissolution of Czechoslovakia and created a unique work in the form of the luxury PRIM SKELETON wristwatch. The movement, which can be set with diamonds, is skeletonised and decorated by hand.

Every wristwatch is the result of at least 600 hours of focused work. We will be producing only two series each with 10 wristwatches.

From the beginning, the factory manufactured wristwatches in a uniform quality. Over time however, demand emerged for wristwatches of a higher quality which the plant was at that time already able to offer. Development was thus commenced in 1965 of a model which was supposed to become a representative product showcasing the Czechoslovak watchmaking industry. Work in this new wristwatch went very quickly and the first designs already showed that the task would be successfully performed. It was even decided that this model would be presented among the Czechoslovak exhibits at the World Fair in 1967.

The original working name of the wristwatch was “PRIM Repre” although this left people unimpressed so it was necessary to think up a new name. For this reason, the management of the factory in Nove Mesto nad Metuji decided to take an approach which was certainly innovative for its time. A public competition was announced on Czechoslovak Television to find a new name. The name PRIM DIPLOMAT was then chosen from all of the entries submitted, a name under which manufacturing of the wristwatch was commenced in 1966.

Carry on a tradition which has already lasted for more than 50 years. The PRIM DIPLOMAT is based on the design of the legendary model from the 60s. The current model has a larger case in line with the current trends and also meets the requirements of today’s demanding customers – the wristwatch is water resistant, has sapphire glass and is complemented by a crocodile skin strap.

From the beginning, the factory manufactured wristwatches in a uniform quality. Over time however, demand emerged for wristwatches of a higher quality which the plant was at that time already able to offer. Development was thus commenced in 1965 of a model which was supposed to become a representative product showcasing the Czechoslovak watchmaking industry. Work in this new wristwatch went very quickly and the first designs already showed that the task would be successfully performed. It was even decided that this model would be presented among the Czechoslovak exhibits at the World Fair in 1967.

The original working name of the wristwatch was “PRIM Repre” although this left people unimpressed so it was necessary to think up a new name. For this reason, the management of the factory in Nove Mesto nad Metuji decided to take an approach which was certainly innovative for its time. A public competition was announced on Czechoslovak Television to find a new name. The name PRIM DIPLOMAT was then chosen from all of the entries submitted, a name under which manufacturing of the wristwatch was commenced in 1966.

Carry on a tradition which has already lasted for more than 50 years. The PRIM DIPLOMAT is based on the design of the legendary model from the 60s. The current model has a larger case in line with the current trends and also meets the requirements of today’s demanding customers – the wristwatch is water resistant, has sapphire glass and is complemented by a crocodile skin strap.

From the beginning, the factory manufactured wristwatches in a uniform quality. Over time however, demand emerged for wristwatches of a higher quality which the plant was at that time already able to offer. Development was thus commenced in 1965 of a model which was supposed to become a representative product showcasing the Czechoslovak watchmaking industry. Work in this new wristwatch went very quickly and the first designs already showed that the task would be successfully performed. It was even decided that this model would be presented among the Czechoslovak exhibits at the World Fair in 1967.

The original working name of the wristwatch was “PRIM Repre” although this left people unimpressed so it was necessary to think up a new name. For this reason, the management of the factory in Nove Mesto nad Metuji decided to take an approach which was certainly innovative for its time. A public competition was announced on Czechoslovak Television to find a new name. The name PRIM DIPLOMAT was then chosen from all of the entries submitted, a name under which manufacturing of the wristwatch was commenced in 1966.

Carry on a tradition which has already lasted for more than 50 years. The PRIM DIPLOMAT is based on the design of the legendary model from the 60s. The current model has a larger case in line with the current trends and also meets the requirements of today’s demanding customers – the wristwatch is water resistant, has sapphire glass and is complemented by a crocodile skin strap.

DIPLOMAT 34 is an identical replica of a model manufactured in the late sixties of the last century. Working title of this watch was PRIM REPRE. Since the beginning, this watch was understood to be a premium model among wide PRIM watch production.

Original watch PRIM Diplomat was equipped with the PRIM Calibre 68 movement with wear-resistant flywheel "Incabloc". Case was manufactured from brass with steel winding cover, double gilding surface finishing and cylindrical plastic crystal. First 15µm layer was made from soft 18K gold, second 5µm layer was made by applying solid 23K gold.

Brass dial with press-molded relief was silvered and varnished with the transparent paint or golden coloressence. Dials were decorated with the elegant graphic design with PRIM company logo unusually placed by the number 9. Interesting rarity, which makes this model really original, is the fact, that the PRIM company logo is in different graphic layout than was described by company norm PN 01.

WATCH PROM DIPLOMAT 34 WAS MADE BY STRICTLY FOLLOWING ORIGINAL DOCUMENTATION WITH THESE DIFFERENCES:

Case was made from stainless steel 316L, or from 18K yellow, pink, white gold or from palladium or platinum.

Another difference is special grounded cylindrical sapphire crystal, which was exactly shaped into the shape of the original plastic crystal. These construction changes guarantee water resistance up to 5 ATM.

Watch is supplied with the alligator leather strap and with the clip made from same material as the watch case, with the hand engraved company logo PRIM. Winding crown was also made from the same material as the watch case and could be decorated with hand engraved monogram. On the watch backside cover is a place ready for customer's name engraving.

DIPLOMAT 34 is an identical replica of a model manufactured in the late sixties of the last century. Working title of this watch was PRIM REPRE. Since the beginning, this watch was understood to be a premium model among wide PRIM watch production.

Original watch PRIM Diplomat was equipped with the PRIM Calibre 68 movement with wear-resistant flywheel "Incabloc". Case was manufactured from brass with steel winding cover, double gilding surface finishing and cylindrical plastic crystal. First 15µm layer was made from soft 18K gold, second 5µm layer was made by applying solid 23K gold.

Brass dial with press-molded relief was silvered and varnished with the transparent paint or golden coloressence. Dials were decorated with the elegant graphic design with PRIM company logo unusually placed by the number 9. Interesting rarity, which makes this model really original, is the fact, that the PRIM company logo is in different graphic layout than was described by company norm PN 01.

WATCH PROM DIPLOMAT 34 WAS MADE BY STRICTLY FOLLOWING ORIGINAL DOCUMENTATION WITH THESE DIFFERENCES:

Case was made from stainless steel 316L, or from 18K yellow, pink, white gold or from palladium or platinum.

Another difference is special grounded cylindrical sapphire crystal, which was exactly shaped into the shape of the original plastic crystal. These construction changes guarantee water resistance up to 5 ATM.

Watch is supplied with the alligator leather strap and with the clip made from same material as the watch case, with the hand engraved company logo PRIM. Winding crown was also made from the same material as the watch case and could be decorated with hand engraved monogram. On the watch backside cover is a place ready for customer's name engraving.

SPARTAK RETRO is a new model from the production of ELTON hodinářská company- the only czech producer of PRIM watch brand . The designer was inspired by the original model SPARTAK from year 1954 and also by its minimalistic design which is still popular even after more than 60 years when the first prototype was done.

Model SPARTAK retro is not just a copy of  a historic piece. The design engineers from Nové Město nad Metují created completely new watch case  and also a new technical solution. The final design goes towards to wishes of mostly  customers and funs of traditional czech brand PRIM who find model SPARTAK as timeless.

Thanks to the PRIM cal.93 with manual winding the case could be create lighter and thinner at very elegant shape.The dials´design come out the origin drawings, the simple indexes were kept. 

SPARTAK RETRO is a new model from the production of ELTON hodinářská company- the only czech producer of PRIM watch brand . The designer was inspired by the original model SPARTAK from year 1954 and also by its minimalistic design which is still popular even after more than 60 years when the first prototype was done.

Model SPARTAK retro is not just a copy of  a historic piece. The design engineers from Nové Město nad Metují created completely new watch case  and also a new technical solution. The final design goes towards to wishes of mostly  customers and funs of traditional czech brand PRIM who find model SPARTAK as timeless.

Thanks to the PRIM cal.93 with manual winding the case could be create lighter and thinner at very elegant shape.The dials´design come out the origin drawings, the simple indexes were kept. 

SPARTAK RETRO is a new model from the production of ELTON hodinářská company- the only czech producer of PRIM watch brand . The designer was inspired by the original model SPARTAK from year 1954 and also by its minimalistic design which is still popular even after more than 60 years when the first prototype was done.

Model SPARTAK retro is not just a copy of  a historic piece. The design engineers from Nové Město nad Metují created completely new watch case  and also a new technical solution. The final design goes towards to wishes of mostly  customers and funs of traditional czech brand PRIM who find model SPARTAK as timeless.

Thanks to the PRIM cal.93 with manual winding the case could be create lighter and thinner at very elegant shape.The dials´design come out the origin drawings, the simple indexes were kept. 

SPARTAK RETRO is a new model from the production of ELTON hodinářská company- the only czech producer of PRIM watch brand . The designer was inspired by the original model SPARTAK from year 1954 and also by its minimalistic design which is still popular even after more than 60 years when the first prototype was done.

Model SPARTAK retro is not just a copy of  a historic piece. The design engineers from Nové Město nad Metují created completely new watch case  and also a new technical solution. The final design goes towards to wishes of mostly  customers and funs of traditional czech brand PRIM who find model SPARTAK as timeless.

Thanks to the PRIM cal.93 with manual winding the case could be create lighter and thinner at very elegant shape.The dials´design come out the origin drawings, the simple indexes were kept. 

The PRIM SPARTAK is derived from the first wristwatch to ever leave the production line in the plant in Nove Mesto nad Metuji and one which at the same time started off the era of mass production of wristwatches in Bohemia. The size of the case has been adapted to meet the requirements of today’s market whilst preserving the typical proportions from the middle of the 1950s.

The PRIM SPARTAK is derived from the first wristwatch to ever leave the production line in the plant in Nove Mesto nad Metuji and one which at the same time started off the era of mass production of wristwatches in Bohemia. The size of the case has been adapted to meet the requirements of today’s market whilst preserving the typical proportions from the middle of the 1950s.

The PRIM SPARTAK is derived from the first wristwatch to ever leave the production line in the plant in Nove Mesto nad Metuji and one which at the same time started off the era of mass production of wristwatches in Bohemia. The size of the case has been adapted to meet the requirements of today’s market whilst preserving the typical proportions from the middle of the 1950s.

The PRIM SPARTAK is derived from the first wristwatch to ever leave the production line in the plant in Nove Mesto nad Metuji and one which at the same time started off the era of mass production of wristwatches in Bohemia. The size of the case has been adapted to meet the requirements of today’s market whilst preserving the typical proportions from the middle of the 1950s.

SPARTAK RETRO is a new model from the production of ELTON hodinářská company- the only czech producer of PRIM watch brand . The designer was inspired by the original model SPARTAK from year 1954 and also by its minimalistic design which is still popular even after more than 60 years when the first prototype was done.

Model SPARTAK retro is not just a copy of  a historic piece. The design engineers from Nové Město nad Metují created completely new watch case  and also a new technical solution. The final design goes towards to wishes of mostly  customers and funs of traditional czech brand PRIM who find model SPARTAK as timeless.

Thanks to the PRIM cal.93 with manual winding the case could be create lighter and thinner at very elegant shape.The dials´design come out the origin drawings, the simple indexes were kept. 

A special 100 pieces limited edition  SPARTAK RETRO is aiming for a real retro style fans.The design of this model is closest to the origin legendary watch. Design of dial in gold patina colour is supplemented by yellow gilded leaves watch hands.Thanks to this detail, the model from limited edition is different  in comparison with  others from the open edition made with straight watch hands.

Besides of this interesting masterpiece, the open edition with the possibility of  huge style´s variability was created.  The watch SPARTAK RETRO were made in four colour variations.

Black dial with yellow gilded indexes, gilded straight watch hands

Blue dial with silver indexes and silver colour straight watch hands 

White dial with black indexes, black straight watch hands

Yellow gold patina with brown indexes, blue tempered watch hands

The watch strap could be also chosen in colour which the customer prefers. Thanks to the colour variability the watch colud be combine well with other accessories (shoes or belts).

SPARTAK RETRO watch is model which fits  very well to men´s formal dress.

PRIM LINEA ESENCE is the newest addition to the LINEA line, which is minimalistic in its case and dial design 
PRIM LINEA ESENCE is the newest addition to the LINEA line, which is minimalistic in its case and dial design 
PRIM LINEA ESENCE is the newest addition to the LINEA line, which is minimalistic in its case and dial design 
PRIM LINEA ESENCE is the newest addition to the LINEA line, which is minimalistic in its case and dial design. 
PRIM LINEA ESENCE is the newest addition to the LINEA line, which is minimalistic in its case and dial design 
PRIM LINEA ESENCE is the newest addition to the LINEA line, which is minimalistic in its case and dial design 
PRIM LINEA ESENCE is the newest addition to the LINEA line, which is minimalistic in its case and dial design 
PRIM LINEA ESENCE is the newest addition to the LINEA line, which is minimalistic in its case and dial design 

Several special wristwatch models are based on the LINEA range. The popular KUPKA model has an unusual look on its dial, paying homage to the world-famous Czech painter František Kupka.

The PRIM BRUSEL model is loosely inspired by the PRIM wristwatches dating back to 1964. The design of the wristwatch reflects the trends of the emerging industrial design in the Czechoslovakia of the time, a period known as “Brussels Style”. The simple and classic shape of the case is enhanced by a chamfered edge which runs around the whole circumference of the wristwatch.

The PRIM BRUSEL model is loosely inspired by the PRIM wristwatches dating back to 1964. The design of the wristwatch reflects the trends of the emerging industrial design in the Czechoslovakia of the time, a period known as “Brussels Style”.

The simple and classic shape of the case is enhanced by a chamfered edge which runs around the whole circumference of the wristwatch.

 

The PRIM BRUSEL model is loosely inspired by the PRIM wristwatches dating back to 1964. The design of the wristwatch reflects the trends of the emerging industrial design in the Czechoslovakia of the time, a period known as “Brussels Style”.

The simple and classic shape of the case is enhanced by a chamfered edge which runs around the whole circumference of the wristwatch.

České dráhy si pro vytvoření svých oficiálních hodinek zvolily jediného českého výrobce hodinek PRIM, společnost s více než 66 lety tradice. Ze spolupráce dvou tradičních českých firem vznikly hodinky, určené nejen pro zaměstnance ČD. Tyto české hodinky jsou zároveň ideálním praktickým dárkem pro všechny patrioty a milovníky železnice.  

Czech Railways have chosen Czech watchmaker PRIM, company with over 66 years long tradition. From the cooperation of two Czech companies emerged watch targeted not at railway employees only. This Czech watch is ideal present for all patriots and railway fans.

Several special wristwatch models are based on the LINEA range. The popular KUPKA model has an unusual look on its dial, paying homage to the world-famous Czech painter František Kupka.

Contact Us

ELTON hodinářská, a.s.

Náchodská 2105

549 01 Nové Město nad Metují

© 2005-2018, ELTON hodinářská, a.s. - České hodinky PRIM

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