Czech watches made since 1949
A watch made of material older than the Earth
The Orlík is the most important model in our brand’s history: a watch made to order for the Czechoslovak army in 1965. Now it arrives in an entirely new edition.
The new Orlík III received a ceramic bezel
Three colors and a lot of handwork. We fill the hour markers with luminescent material by hand, and we assemble the Prim 98.01 caliber in Nové Město nad Metují.
For those who know
Discover the Czech brand that has been at home here for more than 77 years.
- Made at home in the Czech Republic since 1949
- Our own Prim manufacture calibres
- 3 boutiques where you can try the watches on
- Manufacturer servicing and watch personalisation
- Men’s watches — Explore our men’s watches
- Women’s watches — Choose a women’s watch
- Iconic models — Watches that belong here
Writing the Czech watchmaking story since 1949
Tereza Voborníková and Mikuláš Karlík at the iconic Strahov
We design, make and assemble watches. Prim manufacture calibres are still made under the same roof as at the very beginning.
Prim watches are at home in two Czech towns, Nové Město nad Metují and Frýdek-Místek.
Thousands of watches, thousands of stories
The 1954 Spartak, the Diplomat, the Orlík. Models handed down through generations, alongside new editions of iconic and modern Prim watches.
Explore the 77 years in which they came to be.
A watch that is yours alone
Our most skilful watchmakers at work
Choose the material, dial and strap. Add a personal engraving on the caseback. We also make bespoke editions for companies and individuals who want Prim watches of their own.
We write about watches – what else? Dive in.
It is what we live for. Read all about what is happening at Prim.